Gone are the days when wedding makeup was just for brides! Today, makeup is for everyone—regardless of gender, identity, or expression. Whether you want a natural, polished look or full-glam elegance, your wedding day should reflect your personal style, not other people’s expectations.
I believe in celebrating love without limitations, and providing makeup artistry that affirms and enhances every person’s unique beauty. Let’s explore how wedding makeup is evolving beyond gender norms to be more inclusive, expressive, and empowering.
1. Makeup Is for Everyone—Not Just Brides
Traditionally, wedding makeup has been marketed as something for brides. But beauty has no gender, and wedding makeup isn’t about following rules—it’s about feeling amazing on your special day!
Who may want wedding makeup?
- Nonbinary and/or gender-expansive individuals
- Grooms and/or masc-presenting partners
- Brides and/or fem-presenting partners
- Anyone looking for long-lasting, photo-ready makeup for their wedding day!
Regardless of how you identify, you deserve the option to enhance your beauty, smooth out complexion concerns, or add a little extra confidence for your walk down the aisle.
You should feel free to enjoy any makeup style you want, whether it’s eyeshadow to your temples or the most minimal amount of makeup possible. Makeup is about enjoyment, not expectations—it’s your love story, your look, YOUR choice.
2. The Power of Personal Expression
Your wedding makeup should be an extension of who you are. Forget traditional gender roles—what matters is that you feel confident and celebrated. Whether you prefer subtle enhancement or a full-glam transformation, your wedding day look should feel like YOU—not what society expects.
- Love a natural, no-makeup look? Opt for soft skin, light concealing, and a fresh, dewy finish.
- Want bold and dramatic makeup? Smoky eyes, a fierce lip, or avant-garde accents can make a powerful statement.
- Prefer a gender-fluid aesthetic? Play with soft contouring, glowing skin, or even pops of color that reflect your personality.
3. Breaking Down Gendered Beauty Expectations
Wedding beauty is no longer binary, and your makeup artist should respect and celebrate your individuality. One of the biggest shifts in modern wedding makeup is breaking free from traditional gender roles in beauty. Here’s how:
- Groom/Groomsmen Makeup: Due to toxic masculinity, men often hesitate to wear makeup. A simple touch-up can reduce shine, even out skin tone, and define features for a polished, natural look that photographs beautifully. While some opt for this traditional approach, others opt for a full face of glam! The beauty is that you get to decide.
- Bridal Looks Beyond Tradition: Not every bride wants soft pinks and neutrals. Explore bold eyeliner, deep lip shades, or editorial-style makeup to match your personality. You can also choose more minimal, no-makeup makeup. You are not confined to wedding traditions, and that includes your makeup style.
- Nonbinary & Androgynous Styles: Some couples prefer a look that blends or redefines masculinity and femininity. A skilled makeup artist can tailor a look that aligns with your gender expression while making you feel radiant.
4. Choosing an LGBTQ+-Inclusive Makeup Artist
Not every makeup artist understands the nuances of working with LGBTQIA2S+ clients. You deserve someone who will honor your identity, listen to your needs, and create a look that makes you feel empowered.
What to look for in a makeup artist:
- Uses gender-inclusive language and avoids assumptions about your identity.
- Has experience working with diverse faces, skin tones, and gender expressions.
- Creates a safe, affirming space for all clients.
- Listens to your preferences and ensures you feel comfortable throughout the process.
I take pride in providing inclusive, identity-affirming wedding makeup. No assumptions, no outdated gender norms—just artistry tailored to you.
5. It’s YOUR Wedding—Do It Your Way
Your wedding should be a reflection of your love, your style, and your story. Makeup isn’t about fitting into a box—it’s about expressing your identity in a way that makes you feel confident, powerful, and celebrated. Whether you want natural skin, bold glam, or something in between—you deserve a wedding makeup experience that affirms YOU.
